Privacy Policy

Introduction

This Privacy Policy describes how Yadkin Data Partners LLC, a North Carolina limited liability company, operating as ValleySomm ("Company," "we," "us," or "our"), collects, uses, shares, and protects your personal information when you use our website (valleysomm.com) and services (collectively, the "Service").

By using the Service, you consent to the practices described in this Privacy Policy.

1. Information We Collect

1.1 Information You Provide Directly

When you use ValleySomm, you may provide us with:

Account & Contact Information:

• Name
• Email address
• Phone number (for Concierge tier text support)

Trip Planning Information:

• Wine preferences (varietals, styles, tasting notes)
• Travel dates and party size
• Party composition (adults, children, accessibility needs)
• Budget preferences
• Special requests or dietary restrictions

Payment Information:

• Payment is processed by Stripe, Inc.
• We do not store your complete credit card number
• We receive only the last four digits and card type for reference

Communications:

• Emails and messages you send us
• Survey responses and feedback
• Chat transcripts (for Concierge tier support)

1.2 Information Collected Automatically

When you visit our website, we automatically collect:

Device & Browser Information:

• IP address
• Browser type and version
• Device type (mobile, desktop, tablet)
• Operating system

Usage Information:

• Pages visited and time spent
• Referring website or source
• Click patterns and navigation behavior
• Date and time of visits

Cookies and Tracking Technologies:

• Session cookies (to maintain your session)
• Analytics cookies (to understand usage patterns)

See Section 6 for more details on cookies.

1.3 Information from Third Parties

We may receive information from:

• Payment processors (Stripe): Transaction status and fraud prevention data
• Analytics providers (Google Analytics): Aggregated usage statistics
• Marketing platforms: If you click an ad or referral link

2. How We Use Your Information

We use your personal information for the following purposes:

2.1 Providing the Service

• Creating personalized wine country itineraries
• Matching wineries to your preferences using AI
• Processing your orders and payments
• Making reservations on your behalf (paid tiers)
• Delivering itineraries via email/PDF
• Providing customer support

2.2 Improving the Service

• Analyzing usage patterns to improve features
• Training and improving our AI recommendation engine
• Conducting research and analytics
• Testing new features and functionality

2.3 Communications

• Sending order confirmations and itinerary deliveries
• Responding to your inquiries
• Sending service-related announcements
• Marketing communications (with your consent)
• Customer satisfaction surveys

2.4 Legal and Safety

• Complying with legal obligations
• Enforcing our Terms of Service
• Protecting against fraud and abuse
• Protecting our rights and property

3. How We Share Your Information

We do not sell your personal information. We may share your information in the following circumstances:

3.1 Service Providers

We share information with third-party vendors who help us operate the Service:

All service providers are contractually required to protect your information and use it only for the purposes we specify.

3.2 Winery Partners

If you purchase a tier with reservation assistance, we may share:

• Your name
• Party size
• Requested date/time
• Any special requests relevant to the reservation

We only share what is necessary to make the reservation.

3.3 Legal Requirements

We may disclose your information if required by law, such as:

• In response to a court order or subpoena
• To comply with legal process
• To protect our rights or safety
• To investigate potential violations of our Terms

3.4 Business Transfers

If Yadkin Data Partners LLC is acquired, merged, or sells assets, your information may be transferred to the successor entity. We will notify you of any such change.

3.5 With Your Consent

We may share information for other purposes if you give us explicit consent.

4. Data Retention

We retain your personal information as follows:

After the retention period, data is deleted or anonymized.

5. Your Rights and Choices

5.1 Access and Portability

You have the right to:

• Request a copy of your personal information
• Receive your data in a portable format

5.2 Correction

You may request correction of inaccurate personal information.

5.3 Deletion

You may request deletion of your personal information. Note that we may retain certain information as required by law or for legitimate business purposes.

5.4 Marketing Opt-Out

You may opt out of marketing communications at any time by:

• Clicking "unsubscribe" in any marketing email
• Contacting us at hello@valleysomm.com

Opting out of marketing does not affect transactional communications (order confirmations, itinerary deliveries).

5.5 Do Not Track

Our website does not currently respond to "Do Not Track" browser signals.

5.6 Exercising Your Rights

To exercise any of these rights, contact us at:

• Email: hello@valleysomm.com
• Subject line: "Privacy Request"

We will respond within 30 days.

6. Cookies and Tracking Technologies

6.1 What Are Cookies?

Cookies are small text files stored on your device when you visit a website. They help websites remember your preferences and understand how you use the site.

6.2 Cookies We Use

Essential Cookies (Required):

• Session management
• Shopping cart functionality
• Security features

Analytics Cookies:

• Google Analytics: Tracks page views, session duration, and user flow
• Helps us understand how visitors use the site

6.3 Managing Cookies

You can control cookies through your browser settings:

• Chrome: Settings → Privacy and Security → Cookies
• Safari: Preferences → Privacy
• Firefox: Options → Privacy & Security

Note: Disabling essential cookies may affect Service functionality.

6.4 Google Analytics

We use Google Analytics to analyze website usage. Google Analytics uses cookies to collect anonymous information about how visitors use our site.

To opt out of Google Analytics, install the Google Analytics Opt-out Browser Add-on.

7. Data Security

We implement reasonable security measures to protect your information, including:

• Encryption: Data transmitted via HTTPS/SSL
• Payment Security: PCI-compliant payment processing through Stripe
• Access Controls: Limited employee access to personal data
• Secure Storage: Data stored on secure, encrypted servers

However, no method of transmission or storage is 100% secure. We cannot guarantee absolute security.

8. Children's Privacy

ValleySomm is not intended for children under 13 years of age. We do not knowingly collect personal information from children under 13.

If you believe we have inadvertently collected information from a child under 13, please contact us immediately at hello@valleysomm.com, and we will delete the information.

9. Third-Party Links

Our Service may contain links to third-party websites (wineries, restaurants, etc.). We are not responsible for the privacy practices of these external sites. We encourage you to review their privacy policies.

10. California Privacy Rights

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA):

10.1 Right to Know

You may request disclosure of:

• Categories of personal information collected
• Sources of personal information
• Business purposes for collection
• Categories of third parties with whom we share
• Specific pieces of personal information collected

10.2 Right to Delete

You may request deletion of your personal information, subject to certain exceptions.

10.3 Right to Opt-Out of Sale

We do not sell your personal information as defined by the CCPA.

10.4 Non-Discrimination

We will not discriminate against you for exercising your privacy rights.

10.5 Submitting Requests

California residents may submit requests by emailing hello@valleysomm.com with subject line "CCPA Request."

11. International Users

ValleySomm is operated in the United States and intended for users in the United States. If you access the Service from outside the United States, your information will be transferred to and processed in the United States.

By using the Service, you consent to this transfer and processing.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Changes will be indicated by the "Last Updated" date at the top of this page.

For significant changes, we will provide notice via:

• Email to registered users
• Prominent notice on our website

Your continued use of the Service after changes constitutes acceptance of the updated Privacy Policy.

13. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact:

Yadkin Data Partners LLC
d/b/a ValleySomm

Email: hello@valleysomm.com
Website: valleysomm.com

Mailing Address:
Yadkin Data Partners LLC
312 Gwyn Avenue
Elkin, NC 28621